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ERIN THE BRAND

Imagine Creative, Imagine Modern

ERIN THE BRAND
Decorative lineAbout Me

My Story, What Drives Me, Beyond Work

My name is Feyijimi Erinle, but most people simply call me ERIN. I’m based in Lagos, Nigeria, and my journey into tech started long before I realised it. I was that kid who wanted to know why computers behaved the way they did, why websites worked the way they did, and why a single line of code could change everything. I was always exploring, fixing, breaking, and testing things without even knowing it was shaping my future.

Things became clearer during my final year at the University of Lagos where I studied Actuarial Science. I had no defined post graduation plan. Then one afternoon, someone came to our department to introduce a beginner Python workshop, and that single moment shifted everything for me. I followed the spark and it opened a world I didn’t know I needed.

I taught myself to code. I built small projects. I made mistakes and learned from them. There were days when nothing made sense, but the joy of solving problems kept me going. Over time, I realised that my strength was not just in writing code but in explaining it. Turning complex concepts into simple, clear language became something I genuinely enjoyed.

Today, I work as a Software Engineer and Technical Writer. My work sits at the intersection of building and teaching. I create, I document, and I share. I’m passionate about helping people understand technology in a way that feels welcoming rather than intimidating. Whether I’m writing documentation, creating tutorials, or contributing to open source projects, my goal is to make tech easier for someone else.

Beyond work, I’m a person who loves fitness, music, and discovering new places when I can. I enjoy meaningful conversations, connecting with other builders and creators, and contributing to communities that help people grow. I’m constantly learning, constantly experimenting, and constantly improving.

At the heart of everything I do is growth. Growth as an engineer. Growth as a writer. Growth as a creator. Growth as a person. I’m driven by the belief that every skill can be refined, every idea can be improved, and every experience can shape the next chapter. I’m always looking forward to what I can build, who I can help, and the impact I can make along the way.

01

Datamellon, London, UK - Software Engineer

Nov 2022 - Present

At Datamellon, I build cloud-based frontend applications and lead development on AI-powered tools used across finance, logistics, and operations...

02

WriteTech Hub, United Kingdom - Technical Writer

Jan 2024 - Present

At WriteTech Hub, I work as a senior technical writer helping startups and open-source projects simplify complex systems through clear, developer-focused documentation...

03

ERIN The Brand, - Founder & Principal Engineer

Jan 2021 - Present

ERIN is my personal brand and independent practice where I combine software engineering, technical writing, and developer experience to build digital solutions...

04

Shestel, New York, United States - Founding Software Engineer

Jan 2021 - Sep 2023

I joined Shestel as the first engineer and worked closely with the CEO to lay the technical foundation for the platform...

05

Dash Language School, - Frontend Engineer

Jan 2020 - May 2022

At Dash Language School, I worked in an Agile environment where I learned how to balance timelines with resources effectively...

06

Side Hustle, - Frontend Engineer

Mar 2019 - Dec 2019

At Side Hustle, I led the frontend engineering team during an internship program...

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