ERIN THE BRAND
Imagine Creative, Imagine Modern
My Story, What Drives Me, Beyond Work
My name is Feyijimi Erinle, or you can call me ERIN, and I live in Lagos, Nigeria. Looking back, I've always been the kind of person who was curious about how computers and the internet worked. I loved tinkering with phones, trying out new tools, and imagining what it would be like to build something of my own.
That curiosity didn't fully take shape until my final year at the University of Lagos, where I studied Actuarial Science. At the time, I had no clear direction on what to do after graduation. One day, someone came to our department to share a flyer about learning Python. That small moment of curiosity was the spark that set me on a completely new path.
From that point, I dove headfirst into programming, teaching myself through online resources, building small projects, and learning by doing. It wasn't always easy—there were moments of frustration and self-doubt—but I kept going because I genuinely loved solving problems with code.
Today, I work as a software engineer and technical writer, and I've found that my favorite part of the job isn't just writing code—it's explaining it. I love breaking down complex ideas into clear, simple language that anyone can understand. Whether it's through documentation, tutorials, or open-source contributions, I'm passionate about making technology more accessible.
Outside of work, I'm into fitness, music, and exploring new places when I get the chance. I also enjoy connecting with other developers and creators, sharing what I've learned, and learning from others in return.
At the core of it all, I'm someone who believes in continuous growth—both as a developer and as a person. I'm always looking for the next challenge, the next thing to learn, and the next way to make an impact.
Datamellon, London, UK - Software Engineer
Nov 2022 - Present
At Datamellon, I build cloud-based frontend applications and lead development on AI-powered tools used across finance, logistics, and operations...
WriteTech Hub, United Kingdom - Technical Writer
Jan 2024 - Present
At WriteTech Hub, I work as a senior technical writer helping startups and open-source projects simplify complex systems through clear, developer-focused documentation...
ERIN The Brand, - Founder & Principal Engineer
Jan 2021 - Present
ERIN is my personal brand and independent practice where I combine software engineering, technical writing, and developer experience to build digital solutions...
Shestel, New York, United States - Founding Software Engineer
Jan 2021 - Sep 2023
I joined Shestel as the first engineer and worked closely with the CEO to lay the technical foundation for the platform...
Dash Language School, - Frontend Engineer
Jan 2020 - May 2022
At Dash Language School, I worked in an Agile environment where I learned how to balance timelines with resources effectively...
Side Hustle, - Frontend Engineer
Mar 2019 - Dec 2019
At Side Hustle, I led the frontend engineering team during an internship program...