Shestel — Global Digital Content Platform

Overview

Shestel is a global digital content platform designed to bring people together through the content they love. By leveraging movies, TV shows, and sports, the platform encourages engagement, connection, and community. As a founding software engineer, I led the engineering team, established coding standards, and set up the engineering culture. I contributed extensively to full-stack development across React.js, React Native, Python, Microservices, REST APIs, and AI/ML integrations, creating a scalable and high-performance platform.

Challenges

The platform needed to handle large-scale digital content delivery, ensure engagement through AI-driven features, and maintain fast, reliable performance while onboarding new engineers to a high standard of code quality.

Solutions

Led the engineering team and established coding standards and development cultureBuilt full-stack features using React.js, React Native, and Python microservicesIntegrated AI and Machine Learning algorithms to personalize content engagementSet up scalable REST APIs and backend architecture for high performanceOnboarded new engineers to coding practices, ensuring consistency and maintainabilityImplemented CI/CD pipelines, automated testing, and monitoring for robust deploymentsOptimized platform for responsive, cross-device performance and seamless user experience

Results

Shestel successfully scaled to a global audience, delivering a fast, reliable, and engaging content platform. The engineering standards established led to consistent code quality, faster onboarding of engineers, and a high-performing, maintainable platform. Users experienced seamless access to content, fostering stronger engagement and connection.

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